Overview
Women Sport Australia (WSA) is the national advocacy body for women in sport, dedicated to creating equal opportunities and visibility across all levels of participation. Alchemy8 partnered with WSA to redesign their website and deliver a modern, accessible, and dynamic digital platform that reflects their mission and community impact.
What We Delivered
1. Website Strategy & Design (Figma)
- Conducted a UX audit to streamline navigation, ensuring easier access to WSA programs, advocacy initiatives, and resources.
- Redesigned the visual hierarchy to prioritise storytelling, community engagement, and upcoming campaigns.
- Developed a cohesive digital identity inspired by WSA’s existing brand colours and tone, bold, empowering, and inclusive.
- Created responsive, modular layouts adaptable to future content updates and campaigns.
2. Webflow Development
- Built a fully responsive, SEO-optimised website in Webflow.
- Integrated CMS functionality for effortless content management (news, events, partner updates).
- Improved page performance and accessibility across mobile and desktop.
- Embedded donation and membership features to support ongoing advocacy and engagement.
Impact
- Enhanced user experience, reducing navigation friction and increasing engagement with key content.
- Delivered a scalable digital platform that reflects WSA’s leadership in advocacy and inclusion.
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Alchemy 8 Media acknowledges the Traditional Owners of Country throughout Australia. We pay our respects to Elders past and present.
