Moore Than That

Industry: Home Interiors / Curtains & Blinds
Services: Logo Refresh, Brand Identity Design, Colour Palette, Typography, Mood & Tone, Website Concept

The Problem

Moore Than That had built a strong local reputation for custom window furnishings—but their brand didn’t reflect the quality or aesthetic of their work. The original identity lacked polish, and their digital presence didn’t do justice to their beautifully styled interiors. They needed a cost-effective brand upgrade that would give them a more premium and professional edge—without overcomplicating the rollout.

Objectives

• Refresh the logo to feel bold, modern, and design-forward
• Build a visual identity that conveys style, warmth, and home comfort
• Develop a versatile colour system and typography set
• Define mood and tone for visual storytelling and social content
• Deliver a simple, templated website concept aligned with the new look

Strategy

We began by refining the logo into a sleek monogram—MTT—paired with a modern wordmark that reads clearly across signage, print, and digital. The visual identity is built around a warm, earthy palette—terracotta, blush, clay, and navy—reflecting both natural materials and interior design trends.

Typography was set in Montserrat, chosen for its clarity and approachability, and paired with a photo direction that spotlights light, texture, and space. We also defined moodboards for styling: layered, calm, and curated to resonate with modern homeowners. A clean, modular website layout was developed to showcase products, collections, and installations in a visually compelling way.

Key Outcome

Moore Than That now has a cohesive brand that reflects their design-led offering and stands out in a competitive market. The new look is professional yet personal, bold yet calming—perfectly aligned with the homes they help transform.

From curtain tracks to customer touchpoints, Moore Than That now delivers with style.

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