Industry: Podcast / Community
Services: Brand Identity, Messaging, Visual System
The Problem
Fed Up Club had a voice—but not yet a look. As a bold, unfiltered podcast speaking to real-life frustrations, it needed a brand identity that could match its energy and authenticity. Without a visual system or clear messaging strategy, it risked getting lost in the podcast crowd. The team needed a standout identity that could drive consistency across platforms and lay the groundwork for future growth.
Objectives
- Create a brand identity that reflects the podcast’s raw, honest tone
- Design a visual system for podcast artwork, social content, and community touchpoints
- Develop a bold, consistent brand voice for current and future messaging
- Build a strong foundation for future merch, events, and digital expansion
Strategy
We crafted a fearless visual identity built on unapologetic colour, loud typography, and glitch-style graphics—reflecting the podcast’s tone of rebellion, truth, and solidarity. The verbal identity leans into real-talk humour, emotional honesty, and share-worthy one-liners to spark engagement and community-building.
From podcast cover art to scroll-stopping social templates, every element was designed to stand out, stir emotion, and strengthen brand recall. The result: a brand that feels like a rallying cry for anyone who’s ever said “enough.”
Key Results
The new identity landed with impact. Listeners instantly connected with the visuals and voice, driving up engagement across platforms. The refreshed brand gave the show new energy and momentum—setting the stage for merch drops, live event concepts, and a growing, loyal community ready to rally behind the Fed Up Club flag.
Now, Fed Up Club isn’t just a podcast. It’s a movement.
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