The Problem
The ESG Institute needed a brand that could communicate clarity and authority in the complex and often jargon-heavy ESG landscape. Their challenge was to visually reflect a commitment to systems-level thinking and sustainability while ensuring brand consistency across multiple touchpoints.
Our Solution
We crafted a comprehensive brand identity system, beginning with a refreshed logo that abstractly represents ESG in one unified symbol. The colour palette, icons, graphics, and pattern system were designed to balance optimism with professionalism. Alongside a detailed style guide, we developed a visual roadmap, accreditation device, and communication assets to ensure internal teams and partners could apply the brand seamlessly. We also supported them in developing their brand positioning and key messaging framework to guide all outward communications.
Project Deliverables
- Master & Icon Logo Design
- Brand Colour System (Primary, Secondary, Neutral)
- Custom Iconography
- Brand Pattern & ESG Accreditation Graphics
- Brand Style Guide
- Communication Templates & Roadmap
- Brand Strategy & Key Messages
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