Industry: Consulting / Training & Membership (Trades & Gender Equity)
Services: Brochure Design, Animated Illustrations
The Problem
Empowered Women in Trades (EWIT) needed a powerful tool to communicate their mission during an awards event—but their existing brochure didn’t capture the energy, impact, or momentum of their work. They needed a design refresh that reflected the boldness of their mission and the strength of the women they support, all while staying accessible and informative for a diverse audience.
Objectives
- Redesign the event brochure to reflect EWIT’s dynamic mission and growing influence
- Create a visually engaging layout that balances professionalism with empowerment
- Integrate animated-style illustrations to bring movement, warmth, and personality to the content
- Ensure the final product could be used both in print and digital formats
Strategy
We redesigned the brochure from the ground up—introducing a modern, vibrant layout that aligned with EWIT’s brand values and voice. Bold type, empowering visuals, and a confident layout ensured the content felt both serious and uplifting.
To bring the material to life, we created a series of custom animated-style illustrations representing women in trades—welding, carpentry, electrical work—adding character and warmth without losing authority. The design was built to be modular, allowing future use across other touchpoints such as presentations, posters, or social media.
Key Outcome
The new brochure launched to strong feedback at the event, helping EWIT clearly articulate their mission and spark meaningful conversations with attendees, partners, and sponsors. The custom illustrations gave the brand a fresh, recognisable visual language that could be extended into other channels.
Empowered Women in Trades walked into the spotlight with a visual identity as bold as their mission.
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