Industry: Business Coaching / Community / Women in Tech
Services: Brand Identity, Strategy, Website Design & Development, Content Systems
The Problem
Chief Meta Chicks was founded with a clear mission—to create a bold, inclusive, and supportive space for women to connect, build businesses, and thrive. But as a brand-new company, it needed everything: a clear strategy, a distinct voice, a memorable identity, and a digital platform that could grow alongside its ambitious goals.
Our Solution
Founded by Nickie Gibson—who also leads Alchemy8—Chief Meta Chicks was built from the ground up in close creative partnership with our team. We developed the full brand identity and strategy, designed and developed the website, created content systems, social media templates, tone of voice guidelines, and established a scalable digital presence. The visual identity blends playful confidence with clarity and strength, capturing the energy of real women doing real business—without needing to play small or play corporate.
Project Deliverables
- Brand Strategy & Positioning
- Naming, Tone of Voice & Messaging Framework
- Logo Design & Visual Identity System
- Custom Icons, Colour Palette, and Typography
- Website Design & Webflow Development
- Social Media Strategy & Design Templates
- Content Calendar & Post Types for LinkedIn, IG, TikTok
- Brand Guidelines & Rollout Support
Key Result
Chief Meta Chicks launched with a strong, recognisable brand and digital platform that immediately resonated with its audience. Its growth continues to be fuelled by a clear strategy and unified identity—evolving with community feedback and ongoing creative input from Alchemy8.
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